Full Job Description
Job Title: Digital Content Strategist
Company Overview
Amazon, a global leader in e-commerce and cloud computing, is seeking a passionate and innovative Digital Content Strategist to join our dynamic team in Gateway, Colorado. With our unwavering commitment to customer obsession, we aim to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online.
Position Overview
As a Digital Content Strategist at Amazon, you will be at the forefront of our content initiatives. Your role involves creating, curating, and managing engaging content that resonates with our audience while aligning with our overall marketing strategies. You will collaborate with cross-functional teams, including design, product management, and marketing, to develop content that not only drives traffic but also converts visitors into customers.
Key Responsibilities
- Develop and implement comprehensive digital content strategies that enhance brand visibility and engagement.
- Conduct thorough research and analyze market trends to produce relevant content that caters to different audience segments.
- Create compelling and SEO-friendly content for various platforms, including our website, social media, and email newsletters.
- Collaborate with graphic designers for multimedia content creation to amplify distribution and reach.
- Monitor content performance metrics using various analytics tools to refine strategies and optimize conversions.
- Engage with stakeholders across departments to ensure messaging is consistent and aligned with business objectives.
- Stay updated on the latest trends and best practices in digital marketing and content strategy, applying insights to enhance our approach.
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital content strategy or a related role, preferably in e-commerce or technology companies.
- Proven track record in developing content that aligns with brand messaging and drives engagement.
- Strong understanding of SEO principles and content optimization techniques.
- Proficiency in using analytics tools such as Google Analytics, SEMrush, or similar platforms to track content performance.
- Excellent verbal and written communication skills, with the ability to create persuasive content across different formats.
- Ability to work collaboratively in a fast-paced, deadline-driven environment.
What We Offer
Amazon believes in investing in our employees’ growth and success. As a Digital Content Strategist, you will enjoy:
- Competitive salary with performance-related bonuses.
- Comprehensive health insurance, including medical, dental, and vision coverage.
- Retirement savings plans, including a 401(k) with company match.
- Generous paid time off and holiday policies.
- A vibrant team culture with opportunities for professional development and training.
- Flexible working arrangements to help maintain a work-life balance.
Why Gateway, Colorado?
Gateway, Colorado is not just a scenic spot; it is a hub of innovation and creativity. Surrounded by breathtaking landscapes, it offers outdoor activities from hiking and biking to skiing and snowboarding. The community is close-knit, making it easy to connect with colleagues outside of work. In addition, being near tech-centric cities enhances the professional opportunities and networking prospects.
Join Us Today!
If you are ready to take your career as a Digital Content Strategist to the next level and make a significant impact at one of the largest companies in the world, join us at Amazon. We value diverse perspectives and strive to create an inclusive environment for all employees.
To apply, please submit your resume and a portfolio showcasing your relevant work that demonstrates your skills and achievements in digital content strategy. We look forward to welcoming you to our innovative team!